Golf Business News – Sports Direct launches discount scheme to help kids get into golf

Golf Business News - Sports Direct launches discount scheme to help kids get into golf


Leading online and high street sports equipment retailer Sports Direct has launched a new scheme which offers discounts of up to 70% on products with the aim of reducing the financial burden for parents looking to help their children take up a variety of sports.

A new study, carried out by Sports Direct, has revealed the rising costs faced by parents who are looking to get their children into a variety of sports for the first time, including golf. 

For golf, the average first year cost for parents was £374 for their child’s first year participating, with equipment costing £224, and training or participation fees costing an average of £150. This puts golf third in the table of the most expensive sports to stkje up, with cricket coming top (£419, and skiing (£385) second.

With equipment costs making up a large part of the initial cost parents face getting their children involved in sports, Sports Direct is launching an indefinite discount scheme, offering savings of up to 70% across a range of core products for multiple sports.

The discount scheme will be available for all parents, meaning that parents will be able to save money keeping their child in a sport, as well as getting started with a new one.

A spokesperson for Sports Direct said: “Sport is a vital part of childhood development, with benefits for both mental and physical health, as well as their confidence and social skills. However, due to the cost-of-living crisis, many parents across the country may find themselves unable to afford to continue to pay for their child to participate in sport.

“As one of the biggest costs associated with kids’ sports is the cost of purchasing new equipment, we’re pleased to launch our discount scheme to help take some of the financial burden off parents.

“So whether your child needs a new set of golf clubs, or they’ve outgrown their old pair of adidas boots, we hope that this initiative goes some way towards helping keep them playing the sports they love.”

For more information and to access the discount scheme, visit


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