Golf Business News – Baroness appoints Scottish sales manager

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Golf Business News –

Baroness appoints Scottish sales manager

Global Edition

3.52pm 7th March 2024 -

In a move to support its continued expansion, Baroness UK has announced the appointment of a new Area Sales & Service Manager for Scotland. 

With more than 18 years of industry experience under his belt, Richard Connell is well placed to provide sales and technical support to customers and the dealer network across Scotland – proudly becoming the first dedicated Baroness UK representative for the region. 

After obtaining qualifications in land-based engineering, Richard worked for a number of leading manufacturers and turf care dealers – in both workshop and mobile service engineer roles. Most recently, he brought together his technical understanding and passion for the game of golf in the position of Head Mechanic/Workshop Manager at North Berwick Golf Club. 

In joining Baroness UK in January, Richard brings both hands-on experience and a technical mind to the table as he oversees the sales, service and workshop operations of the established dealer network within his area. 

“Before coming on board, I had started to see the Baroness brand more and more here in Scotland and my inner mechanic immediately took an interest in the machinery! I loved their approach and what their portfolio of machines offered to the market,” Richard explained. “It is a huge honour and privilege to be entrusted as the first Baroness representative in Scotland and, after solidifying a number of relationships with those I saw at BTME in January, I look forward to exploring new opportunities and driving business forwards in the months and years ahead.”  

Richard can be contacted on 07933 182743 or at


Baroness UK

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