‘Get on board’: Kayo Sports launches bumper year of sporting action in 4K

‘Get on board’: Kayo Sports launches bumper year of sporting action in 4K


Aussie sport fans, rejoice.

After what might be the quietest month of the year when it comes to sporting action, you’ll be able to feast your eyes on countless codes when the calendar flips over to March.

In the first week of March, the NRL season will kick off in Las Vegas and the AFL season will begin with the Opening Round in Sydney and Queensland.

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NRL 360 and AFL 360 will return as a weekly staple for footy fans.

But that’s only the start of the sport on offer on Kayo Sports.

The Formula One season gets underway with the Bahrain Grand Prix on Sunday March 2, with high hopes Oscar Piastri can take another leap at McLaren and Daniel Ricciardo out to stake his claims for a return to Red Bull.

The NBL finals series will also be held in March as Melbourne United aim to win the title and ward off challenges from the Perth Wildcats, Tasmania JackJumpers and Illawarra Hawks.

Later in the month, Australian boxing superstar Tim Tszyu takes on Keith Thurman in a bid to take his undefeated record to 25-0 and turn his attention to some of the biggest names in world boxing.

The NBA season reaches its pointy end while fans of college basketball can tune in to watch the iconic NCAA ‘March Madness’ competition.

Australia’s men’s cricket team take on New Zealand in a two-Test series in what’s expected to be a competitive clash against the Kiwis across the ditch.

Kayo Sports has launched its new ‘Get on Board’ campaign featuring a star-studded line-up of athletes and sporting legends that represent the unrivalled offering of sports on Australia’s leading sports streaming service. You can watch it in the video player above.

With over 50 sports including the biggest and best from Australia via FOX SPORTS Australia and leading US sports via ESPN, the ‘Get on Board’ campaign invites all fans to come aboard and enjoy the ride with Kayo Sports.

The campaign created by Fox Creative will run nationally across TV, OOH, press, radio, social and digital and shows that Kayo Sports provides a place for everyone to be part of the excitement of sport.

The campaign launches 18 February, ahead of the launch of the NRL and AFL footy seasons.

In addition to the depth and breadth of content available on Kayo Sports, the campaign showcases the product’s unique features including the launch of 4K starting with the first Formula 1 race in Bahrain, as well as no ad breaks during play, every NRL and AFL game of every round live, and the expertise and insight of FOX SPORTS and ESPN.

Foxtel Group’s Executive Director of Marketing, Michael Nearhos said: “Our new campaign is a celebration and an invitation to all sports lovers, the 24/7 sports lovers to the sometimes fan, to ‘get on board’, and be part of the action, and with Kayo Sports, they can.”

Executive Director of Kayo Sports, Cate Hefele said: “Kayo Sports is set for a blockbuster couple of months, headlined by a double-header NRL spectacle in Vegas to launch the season, the return of AFL on Fox Footy, the upcoming F1 season, No Limit Boxing’s ‘March Mayhem,’ Netball, Supercars, UFC and so much more. This campaign highlights our incredible content and why Kayo is No. 1 for sport.”

Kayo Sports is owned by News Corp, publisher of this masthead.

Originally published as ‘Get on board’: Kayo Sports launches bumper year of sporting action in 4K


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