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MoneyGram Haas F1 Team showcased the VF-24 design & livery yesterday – an entry to be raced in the 2024 FIA Formula 1 World Championship by Nico Hulkenberg and Kevin Magnussen.
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The VF-24 will subsequently make its track debut at Silverstone Circuit on Sunday, February 11, with Nico Hulkenberg charged with shakedown duties before the team heads to Bahrain for pre-season testing, February 21-23.
Releasing a series of digital renders of the VF-24 design & livery across the MoneyGram Haas F1 Team social media platforms, the design evolves last year’s predominantly black livery with accompanying red and white accents.
Title partner MoneyGram, a leading global financial technology company that connects the world’s communities, feature prominently on the engine cover and both front and rear wing, with Haas Automation – the global CNC machine tool company founded by team owner Gene Haas, maintaining its placement on the sidepods and rear wing. Haas Tooling, Palm Angels, Chipotle, OAKBERRY, Tricorp, TravisMathew, Alpinestars and Pirelli are all represented with logo placements on the VF-24 entry.
The 2024 season will also see existing partner Play’n GO, the global leader in supplying entertainment to the casino industry and the creator of some of the world’s most-played online casino games, increase their partnership commitment with the team. This multi-year partnership will see additional branding for Play’n GO across the VF-24, team and driver assets.
Gene Haas, Chairman of MoneyGram Haas F1 Team, said:
I’m looking forward to seeing the VF-24 running and racing – a sentiment I know I share with our partners and the entire team. In Nico Hulkenberg and Kevin Magnussen, we know we’ve got a great pair of drivers behind the wheel. Their experience will prove invaluable again as we develop our program throughout the year. We’ve used the off-season to put the processes in place to be better and ultimately improve our overall performance. Soon, we get to see how we’re doing.
Alex Holmes, MoneyGram Chief Executive Officer, added:
As we head into our second year of title partnership with the team, we’re incredibly proud that our name and logo are integral to the beautifully designed VF-24. Last year, our partnership helped MoneyGram deliver cut-through branding, accelerate brand awareness, and boost customer engagement, so we’re excited to see what this season has in store. With just about a month until the first race on the 2024 calendar, we can’t wait to cheer on the MoneyGram Haas F1 Team!
Ayao Komatsu, Team Principal of MoneyGram Haas F1 Team, commented:
We’re realistic about our expectations for the VF-24 to start, but it’s still exciting in any Formula 1 season to showcase the car. There’s a lot of work ahead of us to make progress and increase our performance, but everyone here is highly motivated and eager to get on track with the VF-24. I know we’ll maximise our time in Bahrain with all the various items we need to push through. Bottom line, we can’t wait to get going and get the season underway.
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